Customize Shopify Store URL

A clean, simple URL structure is one of the easiest ways to improve your Shopify store’s SEO performance and user trust. By default, Shopify adds /pages/ to certain URLs (e.g., yoursite.com/pages/about-us), but removing this can make your links shorter, more memorable, and better for search rankings.

Here’s why you should consider it—no coding required.

🚀 5 Key Benefits of Clean URLs (Without "/pages")

1. Improved SEO Rankings

• Search engines (like Google) prefer short, descriptive URLs.
• Example:

1. ❌ yoursite.com/pages/privacy-policy
2. ✅ yoursite.com/privacy-policy

• Clean URLs are easier to crawl, helping indexation.

2. Better User Experience (UX)

• Short URLs look more professional and are easier to share.
• Customers trust clear, direct links more than long, messy ones.

3. Higher Click-Through Rates (CTR)

• In search results, a clean URL stands out more than one with /pages/.
• Example:

1. ❌ Your Brand | Privacy Policy – yoursite.com/pages/privacy
2. ✅ Your Brand Privacy Policy – yoursite.com/privacy

4. Consistent Branding

• Major brands (Apple, Nike) avoid unnecessary subfolders in URLs.
• A clean structure (yoursite.com/about) aligns with industry best practices.

5. Reduced Redirect Chains

• If you later restructure pages, shorter URLs minimize broken links.

🔍 When Should You Remove "/pages"?

✔ Informational Pages (About Us, Contact, FAQ)
✔ Legal Pages (Privacy Policy, Terms of Service)
✔ Landing Pages (Promotions, Special Offers)

(Note: Blog posts (/blogs/) and product pages (/products/) should keep their prefixes for Shopify’s system.)

📌 How to Get Clean URLs (Without Coding)

While this post avoids technical solutions, here are two no-code approaches:

1. Use Shopify’s Built-In Redirects (Settings → Navigation → URL Redirects)

2. Choose a Theme with Clean URL Support (Some premium themes simplify this.)

🚀 Ready to Simplify Your Shopify Store?

Removing /pages/ from your URLs is a small change with big SEO and UX benefits. If you’re serious about optimizing your store, this is a quick win!