Add Free Gift Popup in Shopify

Boost your Shopify store’s conversions and increase average order value (AOV) by offering free gifts with purchases—no coding or paid apps required! In this 2025-proof guide, I’ll show you exactly how to set up a free gift promotion on Shopify, complete with customization tips and best practices.

Why Offer Free Gifts?

Free gifts are a powerful psychological trigger that:
✅ Increase conversions (customers love "free" perks)
✅ Encourage higher spending (to qualify for the gift)
✅ Reduce cart abandonment (added incentive to complete checkout)
✅ Improve customer loyalty (positive shopping experience)

Example: A store offering a free phone case with orders over $50 saw a 22% increase in AOV (Source: Shopify Data).

Method 1: Add a Free Gift Using Shopify’s Native Features (No App)

Step 1: Create a “Free Gift” Product

1. Go to Shopify Admin → Products → Add product.
2. Name it “FREE Gift – [Your Product]” (e.g., “FREE Gift – Luxury Keychain”).
3. Set price to $0.00 and uncheck “Track quantity” if it’s unlimited.
4. Add an attractive image (use “FREE” badge overlay in Canva).

Step 2: Set Up an Automatic Discount

1. Go to Discounts → Create discount.
2. Choose “Buy X Get Y” (Shopify’s built-in feature).
3. Configure:

• Customer gets: A free product (select your free gift).
• Minimum purchase requirement: E.g., $50+ or specific products.

1. Save & activate.

Step 3: Promote the Free Gift on Your Store

• Add a header banner (e.g., “Free Gift on Orders Over $50!”).
• Use a popup or cart drawer note (e.g., “Spend $10 more to unlock your free gift!”).

📌 Pro Tip: Use Shopify’s metafields to show a gift preview in the cart.

Method 2: Use a Free App (Better Customization)

If Shopify’s native feature is too limited, try:

1. Bold Rewards (Free Plan Available)

• Features:
  • Free gift bars
  • Upsell prompts
  • Tiered rewards
• Setup: Install → Set rules → Customize UI

2. Giftship (Best for Dropshipping)

• Features:
  • Auto-add free gifts at checkout
  • Geo-targeting (different gifts per country)

Best Practices for Free Gifts in 2025

✔ High perceived value, low cost (e.g., eBooks, samples).
✔ Limited-time offers (create urgency).
✔ Show the gift in the cart (reminds customers to spend more).
✔ Test different gifts (see which increases AOV the most).