Custom URL for Shopify Product Variants: Variant ID to Variant Name (No App)

Shopify is powerful, but its default variant URLs come with a major limitation: they use numeric variant IDs. These IDs are not readable, not user-friendly, and not optimized for SEO. Our ready-to-use code snippet solves this problem by converting your variant URLs into clean, descriptive, human-readable links—without any app or coding hassle.

Why You Need Custom Variant URLs
When a product has multiple variants (like size, color, or material), Shopify assigns each one a numeric ID. This means your product links look like:
yoursite.com/products/t-shirt?variant=1234567890

Problems with this approach:

• Hard to read and understand for customers
• Confusing when shared via email, WhatsApp, or ads
• Not optimized for search engines
• Difficult to remember
• Poor for marketing campaigns

What Our Code Snippet Does
Our snippet replaces numeric variant IDs with descriptive variant names, like:
yoursite.com/products/t-shirt?variant=black-medium-cotton

Benefits of Using Variant Name URLs:

• Better User Experience: Customers immediately know which variant they are viewing.
• Improved SEO: Descriptive URLs help search engines rank your products for relevant keywords.
• Easy Sharing: Links are clear and click-worthy for social media, emails, and messaging apps.
• Marketing Friendly: Perfect for ads, email campaigns, and promotions.
• No App Dependency: No monthly fees, no slow load times, and no third-party app risks.

How It Works:

• Shopify automatically detects the selected variant.
• Loads the correct product variation with updated images and pricing.
• Creates a seamless shopping experience for your customers.

Who Should Use This:

• Stores with multiple product variants.
• Brands running ads for specific sizes, colors, or styles.
• Businesses that care about SEO, UX, and professional-looking URLs.
• Shopify stores that want to stay lightweight without extra apps.

Real-World Use Cases:

• Share a direct link to “Black T-Shirt – Medium”.
• Send variant-specific links via email campaigns.
• Run ads targeting a specific product variant.
• Improve Google indexing for all your product variants.

Make your Shopify store more professional, SEO-friendly, and user-friendly with this one-time code snippet. No coding skills or apps required—just a simple, clean solution that boosts SEO, conversions, and sharing.

Buy this code snippet today and upgrade your Shopify product URLs instantly!